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Logos, Ethos, & Pathos: Mechanisms of Persuasion in a Deliberative Field Experiment

Logos, Ethos, & Pathos: Mechanisms of Persuasion in a Deliberative Field Experiment

Authors: Michael A. Neblo, Kevin M. Esterling, David Lazer, & William Minozzi

Project Description: This study disentangles the mechanisms of persuasion in deliberative settings. It investigates how substantive arguments (logos), speaker credibility (ethos), and emotional appeals (pathos) differentially influence citizen attitudes during political discussions.

Keywords: Persuasion, Rhetoric, Logos Ethos Pathos, Deliberation, Political Psychology

Link: Access Working Paper

Filters: 2012, General